Firms

Corporate parents, private equity firms, asset managers, and holding companies in this list. A corporate parent is the operating company that owns the brands. An asset manager with no rows yet is listed so a fund manager stays distinct from a buyout firm. The region is the headquarters the firm's own materials state.

3G CapitalUnited States · Private equity · 5 current3G Capital is a private investment firm. Its affiliate reports a minority stake in Restaurant Brands International, the public company that owns Burger King, Tim Hortons, Popeyes, and Firehouse Subs. The stake is in RBI, not a separate buyout of each brand.
ApolloUnited States · Private equity · 2 currentApollo is a public alternative asset manager. The two entries below are an acquisition Apollo announced as completed in 2021 (Yahoo) and a company a 2026 news report still describes as Apollo-owned (Michaels). Apollo does not publish a single complete portfolio list on the pages reviewed for this seed. Confidence is medium because a later portfolio-page confirmation was not found.
Berkshire HathawayUnited States · Holding company · 60 currentBerkshire Hathaway is a public holding company. Entries are subsidiaries and brands described in its Form 10-K for the year ended December 31, 2025, including Exhibit 21. Exhibit 21 says the list is not limited to significant subsidiaries and that other subsidiaries are unnamed. This is not a private-equity fund.
BlackRockUnited States · Asset manager · 9 currentBlackRock is a publicly traded asset manager. Its iShares funds hold shares of public companies for fund investors. A fund weight is not operating control and is not a private-equity buyout. BlackRock is a different firm from Blackstone. This seed includes the top holdings of one fund, the iShares Core S&P 500 ETF, as of June 30, 2026, not BlackRock's full book.
BlackstoneUnited States · Private equity · 7 currentBlackstone is an alternative asset manager. The stakes below are from its corporate private equity disclosures, SEC exhibits, and company releases. Blackstone is a different firm from BlackRock. Featured names on the private equity page are a selection, not a complete portfolio.
Brown-FormanUnited States · Corporate parent · 15 currentBrown-Forman is a publicly traded spirits company, not a private equity firm. Entries are principal brands in its Form 10-K for the year ended April 30, 2026, grouped where the table is a family of expressions. Jack Daniel's ready-to-drink products include a Coca-Cola collaboration. That collaboration is not ownership of Coca-Cola.
Church & DwightUnited States · Corporate parent · 13 currentChurch & Dwight is a publicly traded household and personal-care company, not a private equity firm. Entries are the brands named in its Form 10-K for the year ended December 31, 2025.
Colgate-PalmoliveUnited States · Corporate parent · 26 currentColgate-Palmolive is a publicly traded consumer-products company, not a private equity firm. Entries are the principal global and regional trademarks in its Form 10-K for the year ended December 31, 2025.
Conagra BrandsUnited States · Corporate parent · 10 currentConagra Brands is a publicly traded packaged-food company, not a private equity firm. Entries are brands named in its Form 10-K for the year ended May 31, 2026. The filing says the portfolio includes many more brands than the sentence lists.
Gap Inc.United States · Corporate parent · 4 currentGap Inc. is a publicly traded apparel retailer, not a private equity firm. Its Form 10-K for the year ended January 31, 2026 names Old Navy, Gap, Banana Republic, and Athleta. Franchisees operate stores and websites in some countries, and licensees sell some products. A row is the brand, not each store.
GE AerospaceUnited States · Corporate parent · 19 currentGeneral Electric Company operates as GE Aerospace. It is an aerospace manufacturer, not a private equity firm. The Form 10-K for the year ended December 31, 2025 describes two segments, Commercial Engines & Services and Defense & Propulsion Technologies, and names engine programs and component businesses. GE HealthCare separated on January 3, 2023 and GE Vernova on April 2, 2024. Those are discontinued operations. The GE name is licensed to them. This seed does not list appliances, healthcare equipment, or power businesses as current GE brands.
General MillsUnited States · Corporate parent · 42 currentGeneral Mills is a publicly traded food company, not a private equity firm. Entries are trademarks named in its Form 10-K for the year ended May 31, 2026. The Häagen-Dazs trademark is licensed to Nestlé for ice cream in the United States and Canada, and to Häagen-Dazs Japan. A third party holds an exclusive license for Pillsbury in shelf-stable baking in the United States. Marks the filing says were licensed from others are not listed.
HasbroUnited States · Corporate parent · 7 currentHasbro is a publicly traded toy and game company, not a private equity firm. Entries are the iconic brands named in its Form 10-K for the year ended December 28, 2025. That sentence also refers to premier partner brands without naming them. Those partner brands are not listed.
HiltonUnited States · Corporate parent · 24 currentHilton Worldwide Holdings is a publicly traded hotel company, not a private equity firm. Entries are brands in its Form 10-K table as of December 31, 2025, plus timeshare names the filing calls its own. Most properties are franchised or licensed. A row is the brand, not each hotel.
Johnson & JohnsonUnited States · Corporate parent · 29 currentJohnson & Johnson is a publicly traded healthcare company. Its fiscal 2025 Form 10-K calls it a holding company whose operating companies run two continuing segments, Innovative Medicine and MedTech. It is not a private equity firm. The consumer health business was separated into Kenvue, and Johnson & Johnson owned no Kenvue shares after the fiscal second quarter of 2024. Consumer brands that left with that business are not listed as current products. Many medicines in the key-product list were developed with partners or licensed from other companies.
Kimberly-ClarkUnited States · Corporate parent · 16 currentKimberly-Clark is a publicly traded consumer-products company, not a private equity firm. Entries are brands named in its Form 10-K for the year ended December 31, 2025. On November 2, 2025 it signed a merger agreement to acquire Kenvue. That 10-K does not describe the acquisition as closed, so Kenvue brands are not listed.
KKRUnited States · Private equity · 10 currentKKR is a private equity and investment firm. Entries here are limited to stakes described in the cited releases. KKR's own portfolio page says the companies it displays are a portion of the book and that some minority positions are omitted. That page's company list is not reproduced here.
Marriott InternationalUnited States · Corporate parent · 31 currentMarriott International is a publicly traded hotel company, not a private equity firm. Entries are brands in the year-end 2025 table in its Form 10-K. The filing says those brands are owned, operated, and/or licensed and does not say which names are which. Most hotels are franchised or managed for other owners. A row is the brand, not each hotel.
MattelUnited States · Corporate parent · 18 currentMattel is a publicly traded toy company, not a private equity firm. Entries are owned brands in its Form 10-K for the year ended December 31, 2025. Disney Princess, Disney Frozen, Cars, Jurassic World, Minecraft, WWE, Toy Story, and Star Wars are labeled in that filing as partner or licensed entertainment and are not listed as Mattel-owned brands.
Molson Coors Beverage CompanyUnited States · Corporate parent · 13 currentMolson Coors is a publicly traded beverage company, not a private equity firm. Entries are brands its Form 10-K for the year ended December 31, 2025 says the company produces. Simply Spiked, ZOA Energy, and Fever-Tree are described as partner brands through license, distribution, partnership, or joint venture and are not listed.
Mondelēz InternationalUnited States · Corporate parent · 8 currentMondelēz International is a publicly traded snack company, not a private equity firm. Entries are the iconic brands named in its Form 10-K for the year ended December 31, 2025. The filing says the portfolio also includes local brands this seed does not list.
Newell BrandsUnited States · Corporate parent · 25 currentNewell Brands is a publicly traded consumer-products company, not a private equity firm. Entries are the most significant brands in its Form 10-K for the year ended December 31, 2025. Ball is omitted because the segment table marks it with a footnote this seed does not restate.
NIKEUnited States · Corporate parent · 8 currentNIKE, Inc. is a publicly traded sportswear company, not a private equity firm. Its Form 10-K for the year ended May 31, 2026 says products are offered under the NIKE, Jordan, and Converse brands. Converse is described as a wholly owned subsidiary.
PepsiCoUnited States · Corporate parent · 42 currentPepsiCo is a publicly traded beverage and convenient-food company, not a private equity firm. Entries are brands the Form 10-K for the year ended December 27, 2025 places in a segment or describes in an acquisition note. Authorized bottlers and distributors sell many finished goods. The trademarks section names more marks than this seed includes. Marks are omitted when the filing does not say what the product is. Distribution of Celsius, Alani Nu, Keurig Dr Pepper brands, and Tropicana Beverages Group brands is not recorded as PepsiCo ownership. Lipton and Starbucks are joint-venture rights, not café or tea-company control.
Procter & GambleUnited States · Corporate parent · 37 currentProcter & Gamble is a publicly traded consumer-goods company, not a private equity firm. Entries are the major brands in its Form 10-K for the year ended June 30, 2025, across Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. The table is the company's major-brand list, not every local variant.
PVHUnited States · Corporate parent · 2 currentPVH Corp. is a publicly traded apparel company, not a private equity firm. Its Form 10-K for the year ended February 1, 2026 says TOMMY HILFIGER and Calvin Klein are owned and together generated over 95% of 2025 revenue. The filing says Van Heusen, Nike, and other names are licensed from third parties for certain products. Those licensed names are not listed.
Roark CapitalUnited States · Private equity · 57 currentRoark is an Atlanta private equity firm. Its site describes a focus on franchise and multi-location businesses and publishes a current-investments list. A listing is a portfolio investment. The page does not state percentages. Many restaurant and service locations are owned by franchisees.
State StreetUnited States · Asset manager · no current stakes listedState Street is an asset manager and custodian. SPDR index funds hold public equities for fund investors. Those positions are not operating control. This seed does not yet include State Street fund weights.
Sycamore PartnersUnited States · Private equity · 13 currentSycamore Partners is a New York private equity firm focused on consumer and retail businesses. Entries are limited to completed transactions and brands named in the cited releases. Hot Topic left the portfolio on September 2, 2026.
TapestryUnited States · Corporate parent · 2 currentTapestry is a publicly traded accessories company, not a private equity firm. Its Form 10-K for the year ended June 27, 2026 describes Coach and kate spade new york as its brands. Stuart Weitzman was sold on August 4, 2025.
The Campbell's CompanyUnited States · Corporate parent · 18 currentThe Campbell's Company is a publicly traded food company, not a private equity firm. Entries are leadership brands and snack brands in its Form 10-K for the year ended August 3, 2025. noosa was sold on February 24, 2025. Pop Secret was sold on August 26, 2024.
The Clorox CompanyUnited States · Corporate parent · 11 currentThe Clorox Company is a publicly traded consumer-products company, not a private equity firm. Entries are brands its Form 10-K for the year ended June 30, 2026 says it markets, including Purell after the GOJO acquisition completed in April 2026. The filing's risk factors refer to a Glad joint-venture buyout and do not restate a percentage.
The Coca-Cola CompanyUnited States · Corporate parent · 29 currentThe Coca-Cola Company is a publicly traded beverage company, not a private equity firm. Entries are the brands its Form 10-K for the year ended December 31, 2025 says it owns and markets. Independent bottlers manufacture and sell many finished drinks, so a row is the trademark, not each bottler. Schweppes is owned in certain countries other than the United States. The filing's Monster distribution agreements are not ownership. Jack Daniel's & Coca-Cola is an example of a ready-to-drink alcohol product that uses a Company trademark. Jack Daniel's is not recorded as a Coca-Cola brand.
The Estée Lauder CompaniesUnited States · Corporate parent · 13 currentThe Estée Lauder Companies is a publicly traded beauty company, not a private equity firm. Entries are brands described in its Form 10-K for the year ended June 30, 2026. The filing says the TOM FORD brand was acquired in fiscal 2023.
The Hershey CompanyUnited States · Corporate parent · 12 currentThe Hershey Company is a publicly traded confectionery company, not a private equity firm. Entries are brands its Form 10-K for the year ended December 31, 2025 describes as its own. Kit Kat, Rolo, Cadbury, York, Almond Joy, Mounds, Good & Plenty, Heath, Jolly Rancher, Milk Duds, Payday, and Whoppers are in the filing's license table and are not listed as Hershey-owned brands.
The Kraft Heinz CompanyUnited States · Corporate parent · 16 currentThe Kraft Heinz Company is a publicly traded food company, not a private equity firm. Entries are majority-owned trademarks in its Form 10-K for the year ended December 27, 2025. Capri Sun is marked as used under license and is not listed. Plasmon was divested on December 31, 2025.
V.F. CorporationUnited States · Corporate parent · 3 currentV.F. Corporation is a publicly traded apparel company, not a private equity firm. Its Form 10-K for the year ended March 28, 2026 names The North Face, Vans, and Timberland as its largest brands. Supreme was sold on October 1, 2024. Dickies was sold on November 12, 2025.
VanguardUnited States · Asset manager · no current stakes listedVanguard is an asset manager. Its index funds hold public equities for fund investors. Those positions are not operating control. This seed does not yet include Vanguard fund weights.
Yum! BrandsUnited States · Corporate parent · 4 currentYum! Brands is a publicly traded restaurant company, not a private equity firm. Its Form 10-K for the year ended December 31, 2025 names four concepts: KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill. At that date, 97% of units were operated by franchisees or licensees. A review of strategic options for Pizza Hut began in 2025 and was not described as completed.