Firms

Corporate parents, private equity firms, asset managers, and holding companies in this list. A corporate parent is the operating company that owns the brands. An asset manager with no rows yet is listed so a fund manager stays distinct from a buyout firm. The region is the headquarters the firm's own materials state.

DiageoEurope · Corporate parent · 11 currentDiageo is a publicly traded drinks company, not a private equity firm. Entries are the brands named in the opening sentence of its Form 20-F for the year ended June 30, 2026. That report says Diageo has more than 200 brands. This seed does not list the ones that sentence does not name.
EQTEurope · Private equity · 1 currentEQT is an investment firm. The only EQT stake in this seed is ManyPets, which EQT lists as a current EQT Growth portfolio company.
EssilorLuxotticaEurope · Corporate parent · 61 currentEssilorLuxottica is a publicly listed eyewear and vision-care group, not a private equity firm. Entries are proprietary brands, lens brands, retail banners, and med-tech names in the 2025 universal registration document. Designer lines including Prada, Chanel, Burberry, Versace, Giorgio Armani, and the other names in the licensed-brand section are licenses. The document says royalties are paid. Those names are not recorded as EssilorLuxottica brands. Target Optical is described as a licensed retail banner and is not listed.
JAB Holding CompanyEurope · Private equity · 11 currentJAB is an investment firm. Where a June 2026 company statement calls JAB a controlling or anchor shareholder, that wording is repeated here. Several holdings are public companies, so other shareholders exist. JAB sold its remaining Keurig Dr Pepper stake in that same statement.
KeringEurope · Corporate parent · 12 currentKering is a publicly listed luxury group, not a private equity firm. Gucci is one of its houses. Entries follow the 2025 universal registration document, including the March 16, 2026 segment list: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Kering Eyewear, and Ginori 1735. On March 31, 2026 L'Oréal completed the acquisition of Kering Beauté, including Creed. Creed is an exited Kering holding.
L'OréalEurope · Corporate parent · 26 currentL'Oréal is a publicly listed beauty company, not a private equity firm. The 2025 universal registration document says the group has 40 international brands. Entries are brands that document names in the 2025 management commentary or in year-end goodwill units. Armani, Prada, and Valentino are described in the group's history as licences and are not listed as L'Oréal-owned brands. Creed is included because Kering's 2025 universal registration document says L'Oréal completed the acquisition of Creed on March 31, 2026.
LVMHEurope · Corporate parent · 69 currentLVMH Moët Hennessy Louis Vuitton is a publicly listed luxury group, not a private equity firm. The 2025 universal registration document and the maisons pages describe more than 75 maisons in wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, selective retailing, and other activities. Diageo holds 34% of Moët Hennessy. This seed lists maisons named in those sources. The wines page counts 29 maisons, and the captured page text does not name all 29.
NestléEurope · Corporate parent · 28 currentNestlé is a publicly traded food and beverage company, not a private equity firm. Entries are brands named in the 2025 annual review. Starbucks is listed there as a Nestlé coffee brand. The review does not say Nestlé owns Starbucks cafés or Starbucks Corporation. A February 19, 2026 results release said remaining ice cream was in advanced sale talks and that a partner process for the water business had begun, with deconsolidation expected from 2027. Those processes are not described as closed. Ice-cream brand names are omitted because the review does not itemize them.
RichemontEurope · Corporate parent · 25 currentCompagnie Financière Richemont SA is a publicly listed luxury group, not a private equity firm. Entries are the maisons named in the annual report for the year ended 31 March 2026 and in the 29 May 2026 publication note. Compagnie Financière Rupert held 10.18% of the capital and 50.60% of the voting rights at 31 March 2026. That stake is in Richemont, not a separate percentage of each maison. Baume & Mercier was still a maison, with a signed sale to the Damiani Group that the report said was expected to close in summer 2026, subject to conditions. Richemont owned 36% of LuxExperience B.V. at 31 March 2026.
StellantisEurope · Corporate parent · 13 currentStellantis is a publicly traded automaker, not a private equity firm. Entries are the marques named in its Form 20-F for the year ended December 31, 2025. Leapmotor International, owned 51% by Stellantis, distributes Leapmotor vehicles outside China. That arrangement is not recorded as ownership of the Leapmotor brand.
UnileverEurope · Corporate parent · 34 currentUnilever is a publicly traded consumer-goods company, not a private equity firm. Entries are the Power Brands in its 2025 annual report, plus Dr. Squatch, Minimalist, and Wild, which the report names as 2025 bolt-on acquisitions. On 6 December 2025 Unilever demerged its ice cream business as The Magnum Ice Cream Company and retained 19.85%. Individual ice cream brands are not listed from a current Unilever brand list. The report also said Unilever had announced the closure of REN and the divestment of Kate Somerville. Those names are not recorded as current brands.