Corporate parent
Mattel
Mattel is a publicly traded toy company, not a private equity firm. Entries are owned brands in its Form 10-K for the year ended December 31, 2025. Disney Princess, Disney Frozen, Cars, Jurassic World, Minecraft, WWE, Toy Story, and Star Wars are labeled in that filing as partner or licensed entertainment and are not listed as Mattel-owned brands.
United States · United States · El Segundo, California
Current records
18 records
- American GirlToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- BarbieToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- BlokusToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Fisher-PriceToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Hot WheelsToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Little PeopleToys and games
Through Fisher-Price
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Masters of the UniverseToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- MatchboxToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Mattel Brick ShopToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- MEGAToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Monster HighToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Phase 10Toys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- PictionaryToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Polly PocketToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Power WheelsToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Skip-BoToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- Thomas & FriendsToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission
- UNOToys and games
Named in Mattel's Form 10-K for the year ended December 31, 2025 as a Mattel-owned brand or owned intellectual property. Licensed entertainment franchises named in the same sections are not recorded here. The filing does not state a percentage.
As of Dec 31, 2025. Last checked Sep 22, 2026.
- Mattel Form 10-K for the year ended December 31, 2025 · U.S. Securities and Exchange Commission