Category
Personal care
Grooming, oral care, deodorant, and other personal-care products.
55 brands with a current stake on record.
- Always
A menstrual-care brand in Procter & Gamble's Baby, Feminine & Family Care segment.
- Controlling stakeProcter & Gamble
- Always Discreet
An adult-incontinence brand in Procter & Gamble's Baby, Feminine & Family Care segment.
- Controlling stakeProcter & Gamble
- Axe
Axe is a deodorant brand. Unilever's 2025 annual report lists it as a Personal Care Power Brand.
- Controlling stakeUnilever
- Batiste
Batiste is a brand Church & Dwight names in its 2025 Form 10-K.
- Controlling stakeChurch & Dwight
- Braun
A grooming-appliances brand in Procter & Gamble's Grooming segment, including electric shavers.
- Controlling stakeProcter & Gamble
- Burt's Bees
Burt's Bees is a personal-care brand the Clorox 10-K says the company markets.
- Controlling stakeThe Clorox Company
- Closeup
Closeup is an oral-care brand. Unilever's 2025 annual report lists it as a Personal Care Power Brand.
- Controlling stakeUnilever
- Colgate
Colgate is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
- Crest
An oral-care brand in Procter & Gamble's Health Care segment, covering toothpastes and related products.
- Controlling stakeProcter & Gamble
- Darlie
Darlie is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
- Depend
Depend is a brand Kimberly-Clark names in its 2025 Form 10-K.
- Controlling stakeKimberly-Clark
- Dove
Dove is a personal-care and beauty brand. Unilever's 2025 annual report lists it as a Power Brand in Beauty & Wellbeing and in Personal Care.
- Controlling stakeUnilever
- Dr. Squatch
Dr. Squatch is a personal-care brand. Unilever's 2025 annual report names it as a bolt-on acquisition in North America during the portfolio reshaping that year.
- Portfolio investmentUnilever
- elmex
elmex is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
- EltaMD
EltaMD is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
- First Response
First Response is a brand Church & Dwight names in its 2025 Form 10-K.
- Controlling stakeChurch & Dwight
- Gillette
A blades and razors brand in Procter & Gamble's Grooming segment.
- Controlling stakeProcter & Gamble
- hello
hello is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
- Hero
Hero is a brand Church & Dwight names in its 2025 Form 10-K.
- Controlling stakeChurch & Dwight
- Intimus
Intimus is a brand Kimberly-Clark names in its 2025 Form 10-K.
- Controlling stakeKimberly-Clark