Household

Laundry, cleaning, paper, and other home-care products.

43 brands with a current stake on record.

Ajax
Ajax is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
Andrex
Andrex is a brand Kimberly-Clark names in its 2025 Form 10-K.
- Controlling stakeKimberly-Clark
Ariel
A laundry-detergent brand in Procter & Gamble's Fabric & Home Care segment.
- Controlling stakeProcter & Gamble
ARM & HAMMER
ARM & HAMMER is a brand Church & Dwight names in its 2025 Form 10-K.
- Controlling stakeChurch & Dwight
Axion
Axion is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
Bounty
A paper-towel brand in Procter & Gamble's Baby, Feminine & Family Care segment. The 10-K describes the family-care business as predominantly North American.
- Controlling stakeProcter & Gamble
Brita
Brita is a water-filtration brand the Clorox 10-K says the company markets.
- Controlling stakeThe Clorox Company
Cascade
A dishwashing brand in Procter & Gamble's Fabric & Home Care segment.
- Controlling stakeProcter & Gamble
Charmin
A toilet-paper brand in Procter & Gamble's Baby, Feminine & Family Care segment. The 10-K describes the family-care business as predominantly North American.
- Controlling stakeProcter & Gamble
Cif
Cif is a home-cleaning brand. Unilever's 2025 annual report lists it as a Home Care Power Brand.
- Controlling stakeUnilever
Clorox
Clorox is the company's namesake cleaning brand.
- Controlling stakeThe Clorox Company
CloroxPro
CloroxPro is a professional brand the Clorox 10-K says the company markets.
- Controlling stakeThe Clorox Company
Comfort
Comfort is a fabric-enhancer brand. Unilever's 2025 annual report lists it as a Home Care Power Brand.
- Controlling stakeUnilever
Cottonelle
Cottonelle is a brand Kimberly-Clark names in its 2025 Form 10-K.
- Controlling stakeKimberly-Clark
Dawn
A dishwashing brand in Procter & Gamble's Fabric & Home Care segment.
- Controlling stakeProcter & Gamble
Dirt Is Good
Dirt Is Good is a fabric-cleaning brand platform. Unilever's 2025 annual report lists it as a Home Care Power Brand. The report also mentions Surf Excel in a campaign and lists Surf separately.
- Controlling stakeUnilever
Domestos
Domestos is a home-hygiene brand. Unilever's 2025 annual report lists it as a Home Care Power Brand.
- Controlling stakeUnilever
Downy
A fabric-enhancer brand in Procter & Gamble's Fabric & Home Care segment.
- Controlling stakeProcter & Gamble
Fabuloso
Fabuloso is a trademark Colgate-Palmolive lists in its 2025 Form 10-K.
- Controlling stakeColgate-Palmolive
Fairy
A home-care brand in Procter & Gamble's Fabric & Home Care segment. The 10-K lists it with dish, surface, and air-care brands.
- Controlling stakeProcter & Gamble