Open EyeBeta

A public record of U.S. government and large ownership

Brand

Dirt Is Good

Dirt Is Good is a fabric-cleaning brand platform. Unilever's 2025 annual report lists it as a Home Care Power Brand. The report also mentions Surf Excel in a campaign and lists Surf separately.

Household

Documented stakes

  • UnileverControlling stakeHigh confidence

    Listed as a Unilever Power Brand in the Annual Report and Accounts 2025. The report does not state a percentage for the brand.

    As of Dec 31, 2025. Last checked Sep 22, 2026.