Corporate parent
General Mills
General Mills is a publicly traded food company, not a private equity firm. Entries are trademarks named in its Form 10-K for the year ended May 31, 2026. The Häagen-Dazs trademark is licensed to Nestlé for ice cream in the United States and Canada, and to Häagen-Dazs Japan. A third party holds an exclusive license for Pillsbury in shelf-stable baking in the United States. Marks the filing says were licensed from others are not listed.
United States · United States · Minneapolis, Minnesota
Headquarters are Minneapolis. The Form 10-K describes operations in about 120 countries and joint ventures with Nestlé. The United States label is the Minneapolis headquarters.
Current records
42 records · page 2 of 3
- Häagen-DazsPackaged food · Sweets and bakery
Named among General Mills trademarks in the Form 10-K for the year ended May 31, 2026. That filing says the Häagen-Dazs trademark is licensed royalty-free and exclusively to Nestlé for ice cream and other frozen desserts in the United States and Canada, and is also licensed to Häagen-Dazs Japan, Inc.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- KitanoPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- KixPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- LärabarPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- LatinaPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Lucky CharmsPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Nature ValleyPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- NudgesPet food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Oatmeal CrispPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Old El PasoPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- PillsburyPackaged food
Named among General Mills trademarks in the Form 10-K for the year ended May 31, 2026. That filing says the Pillsbury brand and the Pillsbury Doughboy are subject to an exclusive, royalty-free license granted to a third party and its successors in shelf-stable baking in the United States, and under limited circumstances in Canada and Mexico.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- ProgressoPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- TastefulsPet food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Tiki PetsPet food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- TotalPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Totino'sPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- TrixPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- True SolutionsPet food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- Wanchai FerryPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission
- WheatiesPackaged food
Named among trademarks of General Mills' global operations in the Form 10-K for the year ended May 31, 2026. The filing does not state a percentage for the brand.
As of May 31, 2026. Last checked Sep 22, 2026.
- General Mills Form 10-K for the year ended May 31, 2026 · U.S. Securities and Exchange Commission