Open EyeBeta

A public record of U.S. government and large ownership

Brand

Pillsbury

Pillsbury is a trademark General Mills names in its fiscal 2026 Form 10-K. The filing says the brand and the Doughboy character are subject to an exclusive royalty-free license granted to a third party for shelf-stable baking in the United States, and under limited circumstances in Canada and Mexico.

Packaged food

Documented stakes

  • General MillsControlling stakeHigh confidence

    Named among General Mills trademarks in the Form 10-K for the year ended May 31, 2026. That filing says the Pillsbury brand and the Pillsbury Doughboy are subject to an exclusive, royalty-free license granted to a third party and its successors in shelf-stable baking in the United States, and under limited circumstances in Canada and Mexico.

    As of May 31, 2026. Last checked Sep 22, 2026.