Open EyeBeta

A public record of U.S. government and large ownership

Brand

Rockstar

Rockstar is an energy-drink brand. PepsiCo's fiscal 2025 Form 10-K treats the trademark and the U.S. and Canadian distribution differently.

Beverages

Documented stakes

  • PepsiCoPortfolio investmentHigh confidence

    The trademarks section says PepsiCo owns Rockstar outside the United States and Canada. The same filing says PepsiCo distributes Rockstar, with Celsius and Alani Nu, in certain U.S. and Canadian channels, and that those brands are owned by Celsius Holdings, Inc. This row does not treat the U.S. and Canadian distribution as ownership.

    As of Dec 27, 2025. Last checked Sep 22, 2026.