Open EyeBeta

A public record of U.S. government and large ownership

Brand

Purpose Brands

Purpose Brands is the parent company of Anytime Fitness, Orangetheory Fitness, The Bar Method, and Waxing the City, according to Roark's investments page.

Fitness

Also searched as Self Esteem Brands.

Documented stakes

  • Roark CapitalPortfolio investmentHigh confidence

    Roark lists Purpose Brands on its current investments page. The page does not state an ownership percentage. Individual locations of a franchised brand are often owned by franchisees rather than by the investment firm.

    Last checked Sep 22, 2026.