Open EyeBeta

A public record of U.S. government and large ownership

Brand

I Can't Believe It's Not Butter

I Can't Believe It's Not Butter is a spreads brand.

Packaged food

Also searched as I Can't Believe It's Not Butter!.

Documented stakes

  • KKRControlling stakeMedium confidence

    Through Flora Food Group

    The September 16, 2026 Sky News report names I Can't Believe It's Not Butter in the Flora Food Group portfolio and describes KKR as the owner. A sale process was reported as being prepared, not completed. Confidence is medium because KKR declined to comment.

    As of Sep 16, 2026. Last checked Sep 22, 2026.