Open EyeBeta

A public record of U.S. government and large ownership

Brand

Creed

Creed is a fragrance house. Kering's 2025 universal registration document says L'Oréal completed the acquisition of Kering Beauté, including Creed, on March 31, 2026.

Beauty

Documented stakes

  • L'OréalControlling stakeHigh confidence

    Kering's 2025 universal registration document says that on March 31, 2026 L'Oréal completed the acquisition of Kering Beauté, including the House of Creed. The document does not restate a percentage.

    As of Mar 31, 2026. Last checked Sep 22, 2026.

Earlier records

  • KeringControlling stakeHigh confidenceExited

    Kering's 2025 universal registration document says the sale of Kering Beauté, including Creed, to L'Oréal was completed on March 31, 2026. Creed is not a current Kering house.

    As of Mar 31, 2026. Last checked Sep 22, 2026.